Category: POV

Field of Dreams was a film, not a go-to-market plan

Jun 17, 2026

—

by

Jai Whiting

in POV

Building a great product is not a marketing strategy. The product graveyard is full of better mousetraps nobody ever heard of. Why distribution, demand and the buying experience are the business, not the afterthought to it.

Senior digital marketing, hands-on. One operator, no agency markup. Commercial outcome first, always.

For founders, CMOs, and commercial leads at SMEs and scale-ups across the UK. £2M-£50M revenue.

Fractional, project based or hybrid.

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45 minutes, mostly listening, no pitch deck. If it is the right fit I send a proposal within five working days.

If it is not I will tell you who else to talk to.

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Category: POV

Field of Dreams was a film, not a go-to-market plan