POV
The marketing opinions I’ll happily repeat for the next five years, and defend in the comments. Some you’ll nod along to. A couple will cost me a follower. Every one earns its place by being useful, not safe.
More from the sketchbook:
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I thought it was a fad. Then I drank the Kool-Aid.
I called AI a fad, then generic slop. I was wrong twice. What changed my mind, and why the tool only works if you bring your…
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Field of Dreams was a film, not a go-to-market plan
Building a great product is not a marketing strategy. The product graveyard is full of better mousetraps nobody ever heard of. Why distribution, demand and the…
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The marketing team is the product. Everything else is the packaging.
When marketing underperforms, the instinct is to change the agency, the tool, the framework. The constraint is almost never the framework. Why the most under-rated lever…
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There’s no such thing as a half-win in marketing
Click-through up, impressions up, everyone nods, then nobody can say what it sold. Why a campaign that hits its target and misses every commercial KPI is…