ABout
In Like A Whippet has been my professional handle since 2001 — first as a final-year design-student tag, eventually as a senior marketing operator’s name, now as the consultancy itself. Twenty-five years; one name; no rebrand.
I work with founders, CMOs and commercial leads at SMEs and scale-ups (£2M–£50M revenue) who need senior digital marketing direction without the cost or recruiting time of a full-time hire. The usual brief I hear: “we’re spending more on marketing every quarter and I can’t tell my board what we’re actually getting back.”
My job is to make that question answerable — and the answer commercially defensible.
If you’re a senior marketing leader, a founder doing marketing themselves, or a CMO inheriting a function that’s busy but not moving the number — let’s talk. No pitch deck. I’d rather understand what you’re actually wrestling with.
How I work
I’m not an agency. One operator, inside your team, on your tools, in your meetings.
No client-services layer, no account managers, no markup.
The person who signs the SOW is the person doing the work, every day.
I’m AI-native
I operate the same AI marketing system I’d build for you — grounded knowledge base, custom agents, prompt library, version-controlled context.
The technology is the productivity layer. Senior judgement is the strategy layer.
The lie of 2026 is that the first replaces the second; it doesn’t.
Five service models
Fractional director, audit and roadmap, campaign strategy and launch, marketing tech and operations, and the AI marketing system setup.
Five clean shapes; numbers; terms.
Buyable, not bespoke.
Career history
Education
Sir John Leman
High School
GCSEs
SJLHS
6th Form
A Levels
Norwich SCHool
of Art & Design
Foundation Studies Art & Design
Solent
University
Multimedia Design Degree
Brand exposure
Latest from the sketchbook
Latest thoughts and musings, not always on topic.