Audit & roadmap
A senior-operator audit of your marketing function with a prioritised 12-month plan, delivered in 4–6 weeks.
When this is the right answer
Marketing investment has grown faster than your confidence in what it’s producing. The board wants clearer ROI. The team is busy; the pipeline is flat. Agencies and tools have accumulated. You need an honest outside lens before the next investment decision — a structured diagnosis and a defensible plan.
What it is
A structured diagnostic of your existing function — channels, attribution, content, tech stack, team, agency mix, and the 12 months of results behind it. Stakeholder interviews, a hard look at the commercial data, and a one-page diagnosis: three things working, three things broken, one thing nobody is talking about. The Roadmap tier turns that into a 12-month plan with quarterly priorities, budget reallocations, and a single “if you only do one thing” recommendation.
fixed terms, three shapes
Buyable, not bespoke. Billed monthly in advance, 6-month minumum.
Audit lite
£8,000
3 week project
A 3-week deep dive into one area (paid, attribution, content/SEO, martech, or agency performance).
Audit standard
£15,000
5 week project
The function-wide diagnostic across all channels, attribution, content, agency mix, team and stack. 5 weeks.
Audit + RoadmaP
£18,000
12 week project
Standard, plus the 12-month roadmap, budget recommendation, success-metrics framework and a board-ready presentation. 6 weeks. Most clients land here.
Fixed scope, fixed fee. 50% deposit on signed SOW, balance on delivery. If you engage me to deliver against the roadmap within 90 days, 25% of the audit fee is credited against the first three months.
WHat good looks like
A diagnosis you can defend to your board, a stop-list and a start-list, an “if we only do one thing” call the CEO can act on tomorrow, and a documented baseline to measure future work against. The test: can your CMO walk into the next board meeting and say what to do differently with marketing investment — specifically, in pounds, against a defensible horizon?
Not for
Buyers who want validation of a decision already made; businesses without shareable commercial data; “cheapest audit” shoppers. The audit produces honest findings, not flattering ones.
Why me?
Senior operator, not a junior with a thesaurus — the person auditing is the person who could deliver against it. Pattern recognition across 25 years and five sectors. The “one thing nobody’s talking about” discipline most audits miss. No follow-on lock-in: the audit stands alone.
First conversation is 45 minutes, mostly listening, no pitch deck.
