Senior digital marketing brain, hands-on.
One operator, no agency markup. Commercial outcome first, always.

I work with founders, CMOs, and commercial leads at SMEs and scale-ups (£2M- £50M revenue) who need senior digital marketing direction without the cost or recruiting time of a full-time hire.

The usual brief I hear: “we’re spending more on marketing every quarter and I can’t tell my board what we’re actually getting back.”

My job is to make that question answerable, and the answer commercially defensible. Every engagement runs the same methodology — eight customer states, three macro phases, one test that every recommendation has to pass before it gets shipped. Five productised service modes, buyable on fixed terms.

Fractional, project-based, or a hybrid.

Five ways to work with me

Each shape has set scope, set terms, set numbers.

Fractional Digital
Marketing Director

Senior digital marketing leadership inside your team. One, two, or three days a week, six-month minimum.

Ai Marketing
system set-up

Build your business an AI-native marketing brain, grounded in your brand, customers, offers, and proof. And train your team to operate it.

DigitaL Audit & Roadmap

A senior-operator audit of your marketing function plus a prioritised 12- month plan. Four to six weeks, fixed scope, fixed fee.

Campaign Strategy & Launch

Senior strategy and launch oversight for one high-stakes campaign. Brief to launch, six to twelve weeks.

Marketing & Tech OPERATIONS

Senior-operator oversight of your marketing tech stack, audit through implementation. Vendor-agnostic, no commissions.

The methodology underneath all five services

Every customer is in one of eight states. Knowing which state, at the moment marketing has to decide what to do about them, is most of the job. The methodology is the addressing system that turns marketing from activity into an addressable system. It runs across every sector, every channel, every engagement.

What you Don’t get

A pitch deck

An agency client-services layer

A markup on third-party work

The person who signs the SOW is the person doing the work, every day.

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Work experience

Twenty-five years of work across travel, retail, financial services, professional services, and media.

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What I’m thinking about right now.

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