Senior digital marketing, hands-on.
One operator, no agency markup.
Commercial outcome first, always.
I work with founders, CMOs, and commercial leads at SMEs and scale-ups (£2M- £50M revenue) who need senior digital marketing direction without the cost or recruiting time of a full-time hire.
The usual brief I hear: “we’re spending more on marketing every quarter and I can’t tell my board what we’re actually getting back.”
What I do
My job is to make that question answerable, and the answer commercially defensible. Every engagement runs the same methodology — eight customer states, three macro phases, one test that every recommendation has to pass before it gets shipped.
Five productised service modes, buyable on fixed terms. Fractional, project-based, or a hybrid.
Fractional Digital Mareting Director
Senior digital marketing leadership inside your team. One, two, or three days a week, six-month minimum.
Ai Marketing system set-up
Build your business an AI-native marketing brain, grounded in your brand, customers, offers, and proof — and train your team to operate it.
DigitaL Audit & Roadmap
A senior-operator audit of your marketing function plus a prioritised 12- month plan.
Four to six weeks, fixed scope, fixed fee.
Campaign Strategy & Launch
Senior strategy and launch oversight for one high-stakes campaign.
Brief to launch, six to twelve weeks.
Marketing & Tech Operarations
Senior-operator oversight of your marketing tech stack, audit through implementation.
Vendor-agnostic, no commissions.
What you Don’t get
A pitch deck
An agency client-services layer
A markup on third-party work
The person who signs the SOW is the person doing the work, every day.
Latest Thoughts
Latest thoughts and musings, not always on topic.
![STEPS [INFOGRAPHIC] 1997 -2017](https://www.inlikeawhippet.co.uk/wp-content/uploads/steps-20-years-infographic.jpg)
![Girls aloud: Ten [INFOGRAPHIC] 2002 – 2012](https://www.inlikeawhippet.co.uk/wp-content/uploads/2012/11/girls_aloud.png)
