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We take a famous marketing campaign — a comeback, a reinvention, the occasional glorious flop — and score it stage by stage through the full 8-stage funnel: what it nailed, what it fumbled, and the working shown the whole way down. The judges are in: did it power the journey, or sashay away? See the channels

More from the sketchbook:

The episodes

Same eight stages, every episode — broad attention up top, loyal advocacy at the bottom. Scored out of 80. Did it power the journey, or sashay away?