Fractional digital marketing director
Senior digital marketing leadership for SMEs and scale-ups — 1 to 3 days a week, inside your team, on your tools, owning the outcome.
When this is the right answer
You’re £2M–£50M in revenue. Marketing matters commercially, but it’s missing senior direction — either a busy team that isn’t commercially calibrated, or a founder steering it whose time is better spent elsewhere. A full-time senior hire is on the horizon, but it’s expensive (£80k–£160k+), takes 4–6 months to recruit, and you don’t yet know exactly what the role should be. And the board keeps asking “what are we actually getting back from marketing?” — and the honest answer is “not sure.”
What it is
A 6-month-minimum embedded engagement where I run your digital marketing function alongside your team: strategy ownership, team coaching, agency management, board-level reporting, and hands-on involvement where it earns the engagement. Three intensities, so the shape matches the actual need rather than padding to fill a role you can’t yet justify. The strongest engagements end with us recruiting your permanent hire together — and me handing over a function that already works.
fixed terms, three shapes
Buyable, not bespoke. Billed monthly in advance, 6-month minimum.
ONE day per week
£6,000
/month
A senior voice and ownership of direction, your team executes day-to-day.
TWO days per week
£12,000
/month
Strategy plus meaningful hands-on involvement, weekly senior calls, board attendance.
Three days per week
£18,000
/month
Effectively a part-time senior hire. Team management and your permanent-hire recruitment.
6-month minimum, billed monthly in advance. 3-month notice after the initial term.
What good looks like
By the end of six months: a documented strategy owned by your team, a stop-list executed (20–30% of old activity retired), a reporting cadence the board respects, agencies rationalised, a team that’s grown in seniority — and a senior commercial number that has measurably moved. The test: can the CEO answer “what are we getting back from marketing?” in pounds, against a defensible time horizon?
Not for
Sub-£2M businesses still finding product-market fit; cultures that won’t share commercial data; one-month “magic wand” briefs (that’s the Audit).
Why me?
One operator throughout — no bait-and-switch from pitch to delivery, no account-manager layer. 25 years across travel, retail, financial services, professional services and media. Commercial outcome first: marketing shows its working in £, or it’s just a big pair of jazz hands.
First conversation is 45 minutes, mostly listening, no pitch deck.
Other ways to work with me
Each shape has set scope, set terms, set numbers.
Digital Audit & Roadmap
A senior-operator audit of your marketing function plus a prioritised 12- month plan. Four to six weeks, fixed scope, fixed fee.
Campaign Strategy & Launch
Senior strategy and launch oversight for one high-stakes campaign. Brief to launch, six to twelve weeks.
Marketing Tech & Operations
Senior-operator oversight of your marketing tech stack, audit through implementation. Vendor-agnostic, no commissions.
Ai Marketing
system set-up
Build your business an AI-native marketing brain, grounded in your brand, customers, offers, proof, and train your team to operate it.
Latest Thoughts
What I’m thinking about right now.
