Targeting mode: Named
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Events: expensive, and worth it when staged right
The most expensive channel per person reached, and the worst-measured. The value isn’t the room; it’s the three weeks after it.
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Email nurture runs the long game
Not a newsletter. The owned channel that walks a known contact, stage by stage, from interested to convinced to renewed.
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Remarketing closes loops. It does not open them
One toilet seat, hundreds of follow-up ads, and the lesson underneath: scale doesn’t fix bad fundamentals. Remarketing closes loops; it can’t open them.
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Paid social owns cold reach
The one channel where you choose, in advance and with a budget, exactly which strangers meet the brand this quarter — and the one most often misread.