Funnel stage: Preaches
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LinkedIn organic: the consideration-set channel
Buyers look you up before they visit your site. LinkedIn organic decides what they find — so be checkable, not loud.
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Paid social owns cold reach
The one channel where you choose, in advance and with a budget, exactly which strangers meet the brand this quarter — and the one most often misread.
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Organic social is not an awareness channel
The awareness plan that quietly fails: organic social mostly reaches the people who already follow you — not the strangers a launch needs.