Funnel stage: Judges

Email nurture runs the long game

Jun 8, 2026

—

by

Jai Whiting

in 20 Shades of Reach

Not a newsletter. The owned channel that walks a known contact, stage by stage, from interested to convinced to renewed.

Senior digital marketing, hands-on. One operator, no agency markup. Commercial outcome first, always.

For founders, CMOs, and commercial leads at SMEs and scale-ups across the UK. £2M-£50M revenue.

Fractional, project based or hybrid.

Pages

Home
About
Services
Methodology
Work
Thoughts
Contact

Services

Fractional Digital
Marketing Director
Audit & Roadmap
Campaign Strategy
& Launch
Marketing Tech &
Operations
AI Marketing System

What now?

45 minutes, mostly listening, no pitch deck. If it is the right fit I send a proposal within five working days.

If it is not I will tell you who else to talk to.

Book a call

LinkedIn
Instagram

Cookies.

Strictly necessary cookies keep the site working — they're always on. Analytics only runs if you say yes, and it's used to make the site better, not to follow you around the internet. Change your mind any time via Cookie settings in the footer.

Functional Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Manage options
Manage services
Manage {vendor_count} vendors
Read more about these purposes

View preferences

{title}
{title}
{title}

Funnel stage: Judges

Email nurture runs the long game