Tag: PR & Earned Media

PR is a Notices lever you don’t control

Jun 11, 2026

—

by

Jai Whiting

in 20 Shades of Reach

Paid media you control and pay for. Earned media you influence and pray for. PR buys association and authority a paid placement can never quite manufacture.

Senior digital marketing, hands-on. One operator, no agency markup. Commercial outcome first, always.

For founders, CMOs, and commercial leads at SMEs and scale-ups across the UK. £2M-£50M revenue.

Fractional, project based or hybrid.

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45 minutes, mostly listening, no pitch deck. If it is the right fit I send a proposal within five working days.

If it is not I will tell you who else to talk to.

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Tag: PR & Earned Media

PR is a Notices lever you don’t control