Tag: Podcasts

Podcasts: patience as a channel

Jun 15, 2026

—

by

Jai Whiting

in 20 Shades of Reach

Six episodes, no leads, channel cancelled — abandoned right before the compounding starts. Podcasts are a long-trust channel: depth, not reach.

Senior digital marketing, hands-on. One operator, no agency markup. Commercial outcome first, always.

For founders, CMOs, and commercial leads at SMEs and scale-ups across the UK. £2M-£50M revenue.

Fractional, project based or hybrid.

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45 minutes, mostly listening, no pitch deck. If it is the right fit I send a proposal within five working days.

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Tag: Podcasts

Podcasts: patience as a channel