Tag: Events

Events: expensive, and worth it when staged right

Jun 12, 2026

—

by

Jai Whiting

in 20 Shades of Reach

The priciest channel per person reached, and the worst-measured. The value of an event isn’t the room — it’s what you do in the three weeks after it.

Senior digital marketing, hands-on. One operator, no agency markup. Commercial outcome first, always.

For founders, CMOs, and commercial leads at SMEs and scale-ups across the UK. £2M-£50M revenue.

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Tag: Events

Events: expensive, and worth it when staged right