Tag: Community

Community: the channel you don’t own but must host

Jun 18, 2026

—

by

Jai Whiting

in 20 Shades of Reach

The one channel where the audience talks back to each other. You host the room; you never quite own it. The moment it feels like marketing, it stops working.

Senior digital marketing, hands-on. One operator, no agency markup. Commercial outcome first, always.

For founders, CMOs, and commercial leads at SMEs and scale-ups across the UK. £2M-£50M revenue.

Fractional, project based or hybrid.

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45 minutes, mostly listening, no pitch deck. If it is the right fit I send a proposal within five working days.

If it is not I will tell you who else to talk to.

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Tag: Community

Community: the channel you don’t own but must host