Ai Marketing system set-up

We build your business an AI-native marketing brain — grounded in your brand, customers, offers and proof — and train your team to operate it.

When this is the right answer

Most teams using AI are getting generic slop, because they’re prompting from zero every time — the model doesn’t know your brand, customers, prices or story. The fix is structural, not better prompting: give the AI a grounded knowledge base and build small, specialised agents on top of it, so the outputs are recognisably yours on the first try. You’re commercial, you’ve got something interesting to say, and you want to own the system rather than rent an agency that won’t share your context.

What it is

A 2–6 week build sprint that turns your business into a working AI marketing system. Structured discovery — voice, ICP, offer, proof, channels, competitive — loaded into a knowledge base your team owns. On top of it: a stack of custom agents (blog, social, ads, email, research, reporting), a prompt library tied to your voice, and an SOP that lets the team operate it without us. The whole thing runs on the ILAW methodology, so every agent knows which funnel stage it’s writing for and which metric it’s tied to. You own it at the end — hosted in your tools, under your accounts.

fixed terms, three shapes

Buyable, not bespoke. Billed monthly in advance, 6-month minumum.

Lite

£9,000

2 week sprint

4 condensed workshops, 5 core agents. Founder-led or 1–3 person teams, single brand.

Standard

£12,000

4 week sprint

All 6 workshops, 8–10 agents, full prompt library and proof bank. Most clients.

Premium

£18,000

6 week sprint

Multi-brand/segment architecture, 12+ agents, bespoke reporting, and a month of post-launch tuning included.

Then, optionally: Maintenance £1,500/month (keep it sharp) or Operate £3,000/month (ILAW stays on as a senior editorial layer). Self-manage is free and an honourable choice.

WHat good looks like

A knowledge base a new senior hire could learn the business from in two hours. Agents that produce on-voice first drafts 80% there on attempt one — so the editorial pass is the value-add, not the heavy lift. Six months in, clients typically report 30–50% less time to produce content, better voice consistency, and a measurable lift in junior-team output quality.

Not for

Sub-£1M businesses still finding fit; execs using “AI” as code for cutting headcount; anyone wanting an outsourced daily content team. The system makes a good marketer better — it doesn’t turn a bad one good, and you can’t market your way out of a bad offer.

Why me?

I operate this system on ILAW itself — I’m not a consultant who learned about AI-native marketing, I’m one who runs one. 25 years of senior judgement deciding what’s worth automating and what to keep manual. One operator, no markup. Commercial outcome first: if it can’t show a measurable lift over six months, the system’s wrong and I’ll fix it.

First conversation is 45 minutes, mostly listening, no pitch deck.

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