Marketing Tech & Operations

Senior-operator oversight of your marketing tech stack — audit, selection, implementation, and the reporting layer that survives the first board meeting.

When this is the right answer

Tools have been bought over years by different people with different agendas. Some are paid for but unused. Some are used but not understood. The reporting that comes out is inconsistent, sometimes contradictory, and rarely trusted. The cost isn’t the licence fees — it’s decisions made on bad data and the senior conversations that quietly stop because nobody trusts the numbers.

What it is

A project that fixes the tech and operations layer most scale-ups have accumulated badly. I audit what’s installed, used and wasted; lead vendor selection where new tools are needed; oversee implementation against the brief; and build the reporting layer that ties marketing to commercial outcome. Senior oversight, not implementation labour — I select, brief and review; your team or a specialist partner does the configuration. Vendor-agnostic: no commissions, no preferred-partner deals.

fixed terms, three shapes

Buyable, not bespoke. Billed monthly in advance, 6-month minumum.

Stack audit only

£6,000

2-3 week project

A 2–3 week inventory: what’s installed, used, wasted; where data breaks; a rationalisation proposal with annual-saving estimate.

Stack rebuild + selection

£12,000

/month

Audit plus requirements spec, vendor shortlist and selection, implementation oversight, and the reporting layer. 6–8 weeks.

Custom integration project

£20-50,000

Estimated

Bespoke work — unifying reporting across acquired entities, integrating disparate platforms, custom attribution.

Platform licences are paid directly by you and never marked up. Subcontracted implementation passes through at cost + 15% oversight fee — the only documented exception to no-markup.

WHat good looks like

A stack the team actually uses, with clear ownership. Reporting that survives a hostile finance review — numbers that reconcile, attribution that’s defensible. Licence costs typically down 15–30%. The test: can your marketing leader answer “how do we measure marketing’s commercial contribution, and how confident are you in the numbers?” without hedging?

Not for

Businesses chasing the newest tool, or where the “tech problem” is actually a training/process problem, or any situation tied to a vendor’s commission scheme.

Why me?

Vendor-agnostic, no commissions. Senior oversight separated from implementation labour — no incentive to inflate scope. Marketing-outcome framing, not technology-for-its-own-sake. AI-native consideration baked into every stack recommendation.

First conversation is 45 minutes, mostly listening, no pitch deck.

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