Services

Five ways I work with marketing leaders, founders, and commercial teams. Fractional or project. Senior operator throughout.

Every engagement runs the same methodology. Diagnose, Decide, Build, Run, and Hand over applied to one of five service shapes.

Buyable, not bespoke.

Fractional digital marketing director

Senior digital marketing leadership inside your team — 1, 2, or 3 days a week, on a 6-month minimum. Strategy ownership, team coaching, agency management, board-level reporting, and hands-on involvement where it earns the engagement.

Best for: scale-ups where marketing matters commercially but senior in-house leadership is missing or stretched. The hybrid play: I run the function, build the operating model, recruit your full-time hire with you, and hand over a function that already works.

Audit & Roadmap

A senior-operator audit of your marketing function with a prioritised 12-month plan, delivered in 4–6 weeks. Fixed scope, fixed fee.

Best for: marketing leaders inheriting a function, founders before a major marketing investment decision, or businesses where activity is high but commercial output is flat. The audit produces three things working, three things broken, one thing nobody is talking about — and a board-ready answer to “so what do we do?”.

Campaign Strategy & Launch

Senior strategy and launch oversight for one high-stakes campaign — audience, channel plan, creative direction, paid media plan, measurement framework, end-to-end. 6–12 weeks.

Best for: product launches, market entry, brand repositioning, or single high-stakes campaigns. I write the brief and direct the work; your in-house team or trusted freelancers do the production.

Marketing Tech & Operations

Senior-operator oversight of your marketing tech stack — audit, vendor selection, implementation oversight, and the reporting layer that survives the first board meeting.

Best for: clients on outdated CRM/martech, broken attribution, or fragmented data inherited from acquisitions or previous marketers. Vendor-agnostic. No commissions, no preferred-partner deals. The recommendation reflects what you need, not what I get paid for.

AI Marketing
system set-up

We build your business an AI-native marketing brain — grounded in your brand, customers, offers, and proof — and train your team to operate it.

Best for: founders and marketing teams who want to operationalise AI properly rather than dabble. The system is yours at the end — knowledge base, custom agents, prompt library, all owned by you, hosted in your tools.