Campaign Strategy & Launch
Senior strategy and launch oversight for one high-stakes campaign — audience, channel plan, creative direction, paid media plan, measurement framework, end-to-end.
When this is the right answer
A campaign isn’t the marketing function — it’s the single high-stakes thing that has to land cleanly: a product launch, a market entry, a brand repositioning, a Q4 push, an ABM programme. You’ve got the team to execute and the budget to spend. What’s missing is the senior strategic spine that decides what to launch, to whom, how, in what sequence, against what number. Get that wrong and everything spent downstream is wasted.
What it is
A 6–12 week project that runs one campaign from strategy to launch. I define the audience, write the brief, build the channel and paid-media plan, direct the creative, set the measurement framework, and own launch oversight. Your in-house team or trusted freelancers do the production; I bring the strategic spine and the senior eye that decides what ships and when. Every brief names its funnel stage, its channels, and the commercial metric it must move — a campaign that can’t be located in the funnel and named against a metric is one I won’t ship.
Three shapes
Buyable, not bespoke. Billed monthly in advance, 6-month minumum.
Single campaign launch
£12,000
6-8 week project
One campaign end-to-end, 6–8 weeks, with a post-launch retrospective tied to the agreed commercial outcome.
Multi-channel suite
£22,000
10-12 week project
A coordinated set across 2–4 channels/sub-audiences with cross-functional alignment. 10–12 weeks.
Launch + optimisation retainer
£12,000
+ £3-5k/month
The launch, then an ongoing monthly optimisation retainer (3-month minimum) for always-on programmes.
50% deposit on signed SOW, balance milestone-based.
WHat good looks like
A campaign that shipped on time, on brief, on budget — with a single defensible commercial outcome attached, an honest retrospective, a team that’s grown through it, and a repeatable shape for next time. The test: can the CMO answer “how did the launch go and what did it return us?” in pounds, against the outcome agreed at kick-off?
Not for
A campaign can’t fix a bad offer — you cannot market your way out of a weak proposition. Also not for “make us go viral” briefs, or businesses with no team/freelancers to execute. No result guarantees: anyone who guarantees a campaign outcome is lying or pricing the lie into the fee.
Why me?
Senior direction and hands-on involvement from the same brain. Direct-response heritage — campaigns scoped, briefed and measured against real commercial response. Anti-Field-of-Dreams: built around distribution and demand, not “ship it and hope.” No agency markup, no production margin.
First conversation is 45 minutes, mostly listening, no pitch deck.
