With less than 5% between them, the battle to dominate the browser market continues between Internet Explorer and Google Chrome. With the ability to set the default search engine and make it ever so slightly difficult to set another its easy to understand why Google and Microsoft would like to have more people using their browsers.
In a strange twist both Chrome and Internet Explorer have hit commercial TV breaks in a bid to get more downloads.
Internet Explorer 9
Microsoft have concentrated on bragging how fast their new browser is, the amazing content that can be viewed and the sites that you can see, all of which aren’t something that IE9 can claim to be great at.
Speed is massively dependent on your Internet connection, and what media can be played dependent on what a website wants to convey its message to an audience. Apart from a funky music track called Too Close by London dubstep artist Alex Clare, the advert fails to connect with an audience about why you should pick it.
IE9: The honest version
A parody video of the above advert surfaced on Twitter last week
Chrome
Google have taken a very different approach, not talking about how amazingly fast it is, or its features, but uses an emotional connection with its audience. It Gets Better, which supported an American Charity supporting gay teenagers and a father emailing his daughter all the important events since her birth.
Indirectly Chrome promoted all of Google without actually mentioning the Google name. Maybe this is why they are ahead in the download game.
Ultimately in the world of digital marketing attention has to be taken to make sure your site will display in a number of different browsers, but when it comes to choosing one to personally trek the many wonders of the internet, I know the one I’d download first.
