Martin Bowley, Managing Director of Digital Cinema Media and Simon Willis, Head of Cinema at Group M both mention industry websites as helping cinema gain exposure in the UK Ad market
“Given that there are only two players in the market, the cinema industry comes across as a far larger one than it actually is. This is principally due to the determination of the two contractors involved and their commitment to ensure that clients and agencies engage with cinema as much as possible, such as taking them to see their ads in situ when campaigns break. A series of roadshows, technology demonstrations, film clubs and great business-to-business websites all augment cinema’s role as a major presence within the ad industry.”
Simon Willis
Head of Cinema, Group M